We all know Post Malone for his chart-topping music and his outlandish hair but not many also know him as an avid gamer. Yesterday it was announced that he will be joining the HyperX family as a Gaming Brand Ambassador.
Celebrities have recently been realising the power and opportunities the gaming industry has to offer. From Drake and Travis Scott playing Fortnite with Ninja to Shaquille O’Neal and Jennifer Lopez investing in NRG eSports. Twitch streamers have also become celebrities in their own right and the gaming industry has been thriving.
Yesterday it was announced that Post Malone would become the first musical artist to partner with the gaming brand, HyperX. HyperX provides players with a range of high-performance gaming peripherals from headsets to mice and keyboards. Post will be representing the brand while he streams on Twitch, and yes he streams! Often playing Call of Duty or PUBG on Console while wearing his pyjamas, Post Malone is definitely worth a watch.
“HyperX is an innovative gaming company that shares my passion about gaming and its community,” said Post Malone. “I am honoured to be the first musical artist to join the HyperX ambassador family and look forward to the collaborative projects ahead.”
HyperX will also be sponsoring the upcoming Posty Fest in Post’s hometown of Dallas on October 28th. Special Guests include Tyler the Creator and Travis Scott, whose recent album, ASTROWORLD, has been performing incredibly well.
The full lineup as revealed by Post on Twitter is as follows:
Posty Fest 🍻🍻 pic.twitter.com/CR7lsLI4WY
— Beerbongs & Bentleys (@PostMalone) October 2, 2018
Post has had a great year so far where he broke streaming records with his #1 album Beerbongs & Bentleys. He also won Best Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American Music Awards. On top of this, Rockstar won Song of the Year at the MTV Video Music Awards as well as Top Rap Song at the Billboard Music Awards.
“We’re thrilled to welcome Post Malone to the HyperX family,” said HyperX. “As HyperX’s first sponsored musician, we’re confident Post’s talent, style, and incredible passion for gaming will play an essential part in our ongoing brand story.”
We hope to see great things from Post Malone and HyperX in the future and for even more partnerships likes these to fuel the continued growth of the gaming industry.